Flamingo Estate is a Los Angeles-based lifestyle brand that champions slow living and ancient practices. For the past four years, I have led the design and development of our website and tech stack. In this role, I oversee a team focused on crafting a user experience and interface that not only delights but also effectively conveys the brand’s ethos through dynamic digital marketing.

I designed the "Flamingo After Dark" livestream event for the launch of Pink Moon Rosé at Flamingo Estate, which was hosted on flamingoestate.com. The event featured a live performance by Moses Sumney and a DJ set by Este Haim, attracting thousands of viewers. We developed an event landing page with an integrated live feed and sold exclusive merchandise, which quickly sold out, contributing significantly to the launch's success.

Golfitecture began in 2020 as a personal project to meet like-minded golfers. It has since evolved into a brand platform where I explore creative expression and challenge traditional notions around golf. Through Golfitecture, I've honed my skills in e-commerce, design, community building, and collaboration to push the boundaries of creative expression through the lens of golf.

Flamingo Estate is a Los Angeles-based lifestyle brand that champions slow living and ancient practices. For the past four years, I have led the design and development of our website and tech stack. In this role, I oversee a team focused on crafting a user experience and interface that not only delights but also effectively conveys the brand’s ethos through dynamic digital marketing.

I designed the "Flamingo After Dark" livestream event for the launch of Pink Moon Rosé at Flamingo Estate, which was hosted on flamingoestate.com. The event featured a live performance by Moses Sumney and a DJ set by Este Haim, attracting thousands of viewers. We developed an event landing page with an integrated live feed and sold exclusive merchandise, which quickly sold out, contributing significantly to the launch's success.

Golfitecture began in 2020 as a personal project to meet like-minded golfers. It has since evolved into a brand platform where I explore creative expression and challenge traditional notions around golf. Through Golfitecture, I've honed my skills in e-commerce, design, community building, and collaboration to push the boundaries of creative expression through the lens of golf.

I spearheaded the digital launch of Calvin Klein Jeans with an innovative design system called the Denim Index, inspired by the periodic table of elements. This system classifies various denim fits by number, making it easy for customers to find their perfect style.